After a lengthy delay, Apple is finally poised to incorporate significant artificial intelligence advancements into the iPhone. The company is anticipated to showcase novel AI-driven capabilities for its upcoming iOS 18 operating system during its annual Worldwide Developers Conference next month.
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The most significant AI feature anticipated in iOS 18 is Apple's own large language model (LLM) — the software that fuels AI chatbots like ChatGPT. Speculations abound that Apple's LLM will be integrated with Siri, the iPhone's existing digital assistant.
An LLM-enhanced Siri would elevate the assistant's intelligence and versatility to unprecedented levels. For instance, it could process commands based on previous context and inquiries, enabling users to engage in more natural conversations with Siri as it remembers past discussions.
Moreover, Apple's LLM may offer a significant advantage over current LLM chatbots like OpenAI's ChatGPT and Google's Gemini in terms of privacy. Current chatbots rely on cloud servers to process queries, leaving users uncertain about how tech companies utilize their data. However, Apple's LLM is likely to run directly on the iPhone, according to speculation and recent research papers. This approach, if implemented commercially, would allow iPhone users to maintain the privacy of their queries even from Apple itself.
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